Blog | Transports & Logistics

Logistics today by Paulo Ferreira - CEO of Multicargo

Written by Ferreira, Paulo | 5/19/17 2:00 PM

He began his career in the transports and logistics industry more than 25 years ago at Unicordas, where he developed many skills in the field of maritime exportation and began to take on more and more responsibilities.

In 1998 he arrived to a new professional stage in his life, and as an entrepreneur he established the freight forwarding company Justlog, with three of his colleagues. Having been involved in this professional endeavour for 12 years gave him the necessary business experience to start a new project on his own.


Thus Multicargo was founded in 2010, with the support of a group of employees with whom he had already cooperated. Maritime shipping was the main focus of the company, whilst aiming for a more customized service, zoomed in on the needs of the customers.

Nowadays the CEO of Multicargo is widely recognized in the shipping industry for his professionalism and extensive international relationships, as he collaborates with a vast network of agents on all continents.

In addition to being a professional, he loves sports. He does cycling and yoga on a regular basis. Reading is an activity he ‘loses sleep over’ more and more. There are two books on his bedside table at the moment: ‘Rogue Lawyer’ the latest book by John Grisham and ‘The Rembrandt Affair’, a spy novel by American writer Daniel Silva.

We asked his opinion about Logistics today:

‘In the past couple of years logistic has gained an ever-growing importance in the structure of the global social-economic system, more precisely in the production and distribution of goods, as a result of the continuous search for increasingly high levels of efficiency and effectiveness and the progressive blurring of protectionist barriers when it comes to moving goods. The relocation of entire or partial production units to regions with lower labour costs has led to a significant increase in the flow of raw materials to these regions, as well as in that of their final products to traditional consumer markets. This has opened up other opportunities for shipping, usually referred to as ‘Cross Trading’.

The success of companies committed to global competitiveness is based on the transparency and simplification of various processes throughout production, logistic and transports. One of the key components, which requires careful studying, is that of transportations and logistics, as sometimes this element could be that fine line between company success and failure.

In the current international scenario, after years and years of economic forecasting models overlapping everything and everyone, we are faced with a paradigm shift, in which domination passes to political rhetoric. For example we have the Brexit, the US withdrawing from the Trans-Pacific Partnership Agreement, and the US’s new approach to dealing with China. The biggest uncertainty, regarding international trade and the associated logistics chains, lies especially in the relationship between the US and China. Being aware of the increasing importance of China, in terms of increasing liberalization of world trade, the president of the US intends to breathe new life into the industrial sector, namely by increasing taxes on import products made in China.

The impact of this action might result in an enormous fall-back in trade between the two countries, with direct consequences to international shipping, as China is the second largest trading partner of the United States. Besides China, there are other countries or economic communities, such as Europe, Mexico, Australia and some African and Muslim countries, which might have a change of heart when it comes to dealing with the United States, due to the new US foreign policy.

On a national level, we have also witnessed large textile and footwear companies focusing more on regional (inter-European) production of small orders, with reduced production time, thus trying to diminish the level of stock and creating the possibility of replacement, when a product or collection is not selling as quickly as intended. If we look at major clothing lines, for example, we might observe that they no longer have just two collections per year. We can find new products in stores almost every month, ready to be sold.

The industry and the entrepreneurs’ ability to adapt so well to this new reality is certainly one of the strongest reasons why the textile and footwear sectors could make a comeback. But in order to rethink the industry we are in, our mission is to develop a new strategy for companies, helping them overcome the adversities this changing world makes us face. The realignment of strategies of several areas of the national industry will always be dependent on the restructuring of logistics operations supported by the latest and solid technical knowledge.

Regarding the extremely high level of demand the logistics industry needs to bear, Multicargo wants to make a valuable contribution to those companies, who seek to respond to such, as well as to other strategic challenges. Our work is based on strong professional experience and a very diverse, international network of agents, and we are always ready to respond to all challenges that might come our way.’

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